Apple Shares Surge to Record High After AI Unveiling

Apple shares rose over 7% to a record high on Tuesday. This surge nearly reclaimed its title as the world’s most valuable company from Microsoft. The increase followed it’s announcement of new AI features aimed at boosting iPhone demand.

Apple Stock Performance in 2024

Despite the recent rise, the company has been trailing the S&P 500 in 2024. This lag is due to declining iPhone sales and concerns that Apple is falling behind other tech giants in the race for AI dominance. On Tuesday, it’s stock soared 7.3%, closing at $207.15.

Market Capitalisation Race

With a market capitalisation of $3.18 trillion, Apple is just behind Microsoft’s $3.22 trillion and ahead of Nvidia’s $2.97 trillion. These three companies are in a tight race to be the world’s most valuable company. Microsoft recently surpassed Apple in January, while Nvidia briefly overtook it last week.

New AI Features Unveiled

At its annual developer event on Monday, Apple introduced an improved Siri. The updated virtual assistant can now handle a wider range of queries and perform more complex tasks. Additionally, the company revealed several AI features across its apps. These new features will be included in the latest operating systems for iPhones, iPads, and Mac computers.

Analysts’ Reactions and Predictions

Following the developer event, at least 13 analysts raised their price targets for company shares. Many believe these new features could drive a surge in purchases, particularly as Apple prepares to launch a new line of iPhones this autumn. Gartner analyst Tuong Nguyen stated, “Apple is demonstrating that it is invested in evolving its platform and devices to enable the next era of computing, interfaces and experiences.”

Summary

It’s recent AI announcements have sparked a significant rise in its stock, nearly regaining its position as the most valuable company. With the tech giant’s continued investment in AI and new features, analysts are optimistic about its future performance.

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